I was needing some Neosporin for the spitfire (little boys are always sporting cuts and bruises, aren't they?) so I stopped at CVS. As I turned down the cosmetics aisle because, seriously, I totally can't resist, I came face-to-face with this:
An Essie display. So, it looks like they are hitting more mass-market outlets. I read that they will also be in Rite-Aids in the near future. However, look at the price - $8.29 - so far the most expensive that I have seen them. I know that Ulta has them for $7.99, but they always have either coupons or specials on them where you can get them cheaper. Walmart also has them for $7 and change. This is also a much smaller display than Walmart.
Like I've said before, I'm not a big fan of Essie. I have a few colors including one of the Walmart exclusives, but I think these will be easy to resist.